How the Media Influences Our Fear of Terrorism

Good article that crunches the data and shows that the press's coverage of terrorism is disproportional to its comparative risk.

This isn't new. I've written about it before, and wrote about it more generally when I wrote about the psychology of risk, fear, and security. Basically, the issue is the availability heuristic. We tend to infer the probability of something by how easy it is to bring examples of the thing to mind. So if we can think of a lot of tiger attacks in our community, we infer that the risk is high. If we can't think of many lion attacks, we infer that the risk is low. But while this is a perfectly reasonable heuristic when living in small family groups in the East African highlands in 100,000 BC, it fails in the face of modern media. The media makes the rare seem more common by spending a lot of time talking about it. It's not the media's fault. By definition, news is "something that hardly ever happens." But when the coverage of terrorist deaths exceeds the coverage of homicides, we have a tendency to mistakenly inflate the risk of the former while discount the risk of the latter.

Our brains aren't very good at probability and risk analysis. We tend to exaggerate spectacular, strange and rare events, and downplay ordinary, familiar and common ones. We think rare risks are more common than they are. We fear them more than probability indicates we should.

There is a lot of psychological research that tries to explain this, but one of the key findings is this: People tend to base risk analysis more on stories than on data. Stories engage us at a much more visceral level, especially stories that are vivid, exciting or personally involving.

If a friend tells you about getting mugged in a foreign country, that story is more likely to affect how safe you feel traveling to that country than reading a page of abstract crime statistics will.

Novelty plus dread plus a good story equals overreaction.

It's not just murders. It's flying vs. driving: the former is much safer, but the latter is more spectacular when it occurs.

from How the Media Influences Our Fear of Terrorism