Monday, February 27, 2017

Clarity is a Virtue

Another packed RSA Conference has passed, and a crowd of companies spent their days explaining their value to prospects and customers. Small innovators competed for attention with the multi-story booths and thickly carpeted oases of some of the largest technology companies in the world. The competition was certainly noisy. Not just loud, as multiple presenters and speakers strove to be heard over one another, but noisy in terms of the messages that each was trying to deliver. To be successful, younger firms at RSA Conference, and in the market, needed to deliver their message with something…

from Clarity is a Virtue

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